Shift Happens 2.0

Drugari,

kakav je osecaj biti deo revolucije koja je u toku?

:)

Utisci iz Srbije : Peter Fisk (re:thinking Serbia)

Evo sta hoću da podelim sa Vama, što me čini - presrećnom! :-)
Autor crne knjige marketinga, Piter Fisk, koga sam imala prilike da sretnem ovog februara u Beogradu, na svom sajtu
www.theGeniusWorks.com skicirao je kakav je utisak poneo iz Srbije.

Voda Voda, Serbian brand

20. februar 2007, Beograd. Promišljanje Srbije.

Voda Voda je najinovativnija boca mineralne vode na koju sam naišao. Monolitina plastika sadrži vodu iz izvora sa visokih planina Srbije. A to je zemlja koja žudi za novim početkom. Skoro deceniju nakon jezivih sukoba u regionu, Srbija žarko želi da predstavi svetu jednu pozitivniju sliku o sebi. Dok politička neizvesnost i dalje usporava strane investicije, ovo je zemlja inteligetnih ljudi koji ne prezaju od rada.
Takođe, to je narod sa dva pogleda na stvari (načina mišljenja): jedan je savremen, svež, mlad i bloguje – a drugi je u fazonu neka se radi kao što se oduvek radilo. Moguće je da to nalikuje većini drugih tržišta. Ipak, pošto „ to kako se radi” nije promenjeno već više od pola veka, a inovatori imaju posla više nego drugi, ispada da je to zemlja sa ekstremno velikim mogućnostima – samo ukoliko bi to moglo da se ubrza... Pogledajte http://www.cyberpoetica.blogspot.com/ (da, da, ostavio je link ka mom blogu! Link je u društvu drugih dobrih linkova, od kojih nijedan drugi nije ka ičijem blogu, proverite i sami!)




Who, Why, What and WOW about Peter Fisk:
(http://www.thefoundation.biz/ )


Piter Fisk je visoko inovativan strateg i marketer. Radio je kao konsultant i menadžer za neke od vodećih svetskih brendova, uključujući Britiš Ervejz, Koka Kola, Ameriken Ekspres, Majkrosoft, Sejnzburi i Šel. Piter je vodio globalni marketing tim PA Konsaltnig Grupe i bio je CEO Instituta za marketing. Pre nego što se pridružio Fondaciji, bio je direktor u Brand Fajnans, specijalist za strategiju i vrednost brenda. Budući da je počeo kao nuklearni fizičar, bio je uvučen u svet koji fura na kerozin, tj. u svet avio brendova i marketinga. Fisk je vodeći predavač i autor na poljima potrošača, brenda i inovacija. Njegova skorašnja knjiga Marketing Genije opisuje kako udružiti duboku analizu i beskompromisnu kreativnost da bi se dobili – izvanredni poslovni rezultati.

The One - uploading starshine

Pitam se pitam - da li mozda IPAK nedovoljno razgovaramo.
Licno, bilo bi mi mnogo lakse kada bih znala da ima jos ljudi koje iste brige vucaraju kao attachment - da li sam na pravom mestu. Kako znam da sam na pravom mestu? Da li su moji rezultati dovoljno opipljivi? Imam li strpljenja da cekam, i da li bas moram da idem putem kojim je vec neko pre mene prosao?!

Vrlo se dobro secam Mise Lukica (Synergy Leo Burnett) kako mi je u januarskom intervjuu za feljton 7 navika rekao „I onda kada sam ostvario sve svoje zelje, shvatio sam da je polovina u stvari bila nepotrebna!”.

Ima i ona druga, Looney Tunes strana - onaj lik iz Price o Argonautima je bio sjajan - nakon pronalaska zlatnog runa, kada je trebalo da se slavi i uziva on se uljudno izvinio i rekao „Ne mogu da ostanem, moram da stignem na trening za heroja!”. :-))


Zelite li VI nesto, kako stojite sa zeljama ovih dana?

Sto se mene tice - cekam sledecu meteorsku kishu i povecavam svoje kapacitete za sledece zvezdano letnje nebo. Bila neka najezda zvezda repatica pocetkom milenijuma, celo leto. Sve su mi se zelje koje sam tada pomislila - ispunile. Bile su to male i slatke zelje, isto kao i danas sto su.
Ali kad ce ta kisa opet pasti i gde cu ja biti pri sledecem zvezdanom kijametu?

~~~
I am wondering if we are intercommunicating enough.

Frankly, I would feel better if I knew there are people who carry same taughts as an attachment, same concerns. Am I placed properly? How do I know I am on right path? Are my results tangible enough?! Furthermore, can I have some more patience and...do I really have to step on the road someone before me already pursued?!

Recalling interwiev with Misa Lukic, founder of Synergy Leo Burnett: „And then, when my wishes came true, I realised that half of them was not necessary at all!”

Also, there is the other side, the Looney Tunes side – a character from The Arghonauts Story, after he helped in revealing Golden Fleece, by the time he supposed to celebrate it with the gang, he apologized
„Sorry, I can not stay with you, I have to get on my training 4 hero!”

So, what is happening with your own wishing ability these days?

As far as I am concerned, I am waiting for neXt meteor rain, meanwhile enhancing capacity for it, for that next sweetest starshine summer sky. (There was something like that in the very begining of our millenium, and lasted for whole summer! All my wishes came true since then, though they were common and sweet ones...indeed)
But... where I will be when stars start to fall again?

SHIFT happens, did you know?

Watch it (8 minutes)
http://www.glumbert.com/media/shift

Or read it (in order of slides from the video):

1. Did you know . . .
2. Sometimes size does matter.
3. If you’re one in a million in China . . .
4. There are 1,300 people just like you.
5. In India, there are 1,100 people just like you.
6. The 25% of the population in China with the highest IQ’s . . .
7. Is greater than the total population of North America.
8. In India, it’s the top 28%.
9. Translation for teachers: They have more honors kids than we have kids.
10. Did you know . . .
11. China will soon become the number one English speaking country in the world.
12. If you took every single job in the U.S. today and shipped it to China . . .
13. China would still have a labor surplus.
14. During the course of this 8 minute presentation . . .
15. 60 babies will be born in the U.S. 244 babies will be born in China. 351 babies will be born in India.
16. The U.S. Department of Labor estimates that today’s learner will have 10-14 jobs . . .
17. By the age of 38.
18. According to the U.S. Department of Labor . . .
19. 1 out of 4 workers today is working for a company they have been employed by for less than one year.
20. More than 1 out of 2 are working for a company they have worked for for less than five years.
21. According to former Secretary of Education Richard Riley . . .
22. The top 10 in-demand jobs in 2010 didn’t exist in 2004.23. We are currently preparing students for jobs that don’t yet exist . . .
24. Using technologies that haven’t been invented . . .25. In order to solve problems we don’t even know are problems yet.
26. Name this country . . .
27. Richest in the World Largest Military Center of world business and finance Strongest education system World center of innovation and invention Currency the world standard of value Highest standard of living
28. England.
29. In 1900.
30. Did you know . . .
31. The U.S. is 20th in the world in broadband Internet penetration. (Luxembourg just passed us.)
32. In 2002 alone Nintendo invested more than $140 million in research and development.
33. The U.S. Federal Government spent less than half as much on Research and Innovation in Education.
34. 1 out of every 8 couples married in the U.S. last year met online.
35. There are over 100 million registered users of MySpace.(August 2006) *Scott updated to 106 million for September 2006 and added this slide: If MySpace were a country, it would be the 11th-largest in the world (between Japan and Mexico)*
36. The average MySpace page is visited 30 times a day.
37. Did you know . . .
38. We are living in exponential times.
39. There are over 2.7 billion searches performed on Google each month.
40. To whom were these questions addressed B.G.? (Before Google)
41. The number of text messages sent and received every day exceeds the population of the planet.
42. There are about 540,000 words in the English language . . .
43. About 5 times as many as during Shakespeare’s time.
44. More than 3,000 new books are published . . .
45. Daily.
46. It’s estimated that a week’s worth of New York Times . . .
47. Contains more information than a person was likely to come across in a lifetime in the 18th century.
48. It’s estimated that 1.5 exabytes (that’s 1.5 x 1018) of unique new information will be generated worldwide this year.
49. That’s estimated to be more than in the previous 5,000 years.
50. The amount of new technical information is doubling every 2 years.
51. That means for a student starting a four-year technical or college degree . . .
52. Half of what they learn in their first year of study will be outdated by their third year of study.
53. It’s predicted to double every 72 hours by 2010.
54. Third generation fiber optics has recently been separately tested by NEC and Alcatel . . .
55. That pushes 10 trillion bits per second down one strand of fiber.
56. That’s 1,900 CDs or 150 million simultaneous phone calls every second.
57. It’s currently tripling about every 6 months and is expected to do so for at least the next 20 years.
58. The fiber is already there, they’re just improving the switches on the ends. Which means the marginal cost of these improvements is effectively $0.
59. Predictions are that e-paper will be cheaper than real paper.
60. 47 million laptops were shipped worldwide last year.
61. The $100 laptop project is expecting to ship between 50 and 100 million laptops a year to children in underdeveloped countries.
62. Predictions are that by 2013 a supercomputer will be built that exceeds the computation capability of the Human Brain . . .
63. By 2023, a $1,000 computer will exceed the capabilities of the Human Brain . . .
64. First grader Abby will be just 23 years old and beginning her (first) career . . .
65. And while technical predictions farther out than about 15 years are hard to do . . .
66. Predictions are that by 2049 a $1,000 computer will exceed the computational capabilities of the human race.67. What does it all mean?
68. Shift Happens.



Now you know . . .

What does all this mean to you?

(This booster is here thanks to Open Business Club Community)

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