Epilog: BlogOpen 2009

(bez komentara :)

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> Gde je Sveti Gral i kako do njega stići

PUTOKAZ: članci o rebrendiranju Srbije

U narednih nekoliko dana iskoristiću priliku da na svom blogu prenesem mišljenja sa diskusije koja se razvila u SAM grupi na Linked In. Iz nekog razloga komentari pristigli poslednjih nekoliko dana na temu rebrendiranja Srbije nisu vidljivi. Na sreću, pošto sam postavljač teme, sve odgovore dobila sam i u inbox.


Ostanite u toku i pogledajte šta je dosada osvanulo:


O brendiranju i utiscima sa Okruglog stola izvestili su


* Saša Jovanović

* Dragana Đermanović



Tema brendiranja Srbije prisutna je i izvan ekipice koja se na okruglom stolu udostojila pojaviti i postaviti pitanja.


* Miljan Premović: članak "Brend Srbija"

* Think Serbia, članak "Gde je strategija"

* Brandophobia u tri slike "Brendiranje Srbije, čin XYZ" , Brendiranje Srbije, i u čestitki za srećnu recesivnu 2009

* Miodrag Kostić o zakonima brendinga



Da u blogosferi nije i ne može ništa ostati tajna dokaz je i Belgraded.com web vodič kroz Beograd i Srbiju na engleskom jeziku koji u nanovijem članku razmatra isto pitanje

*Rebranding Serbia - how to advertise country like product?



Ključna stvar je upravo ono na šta nije bilo razgovetnog odgovora na BrandFair-u:

Acknowledging the possibility that there is something wrong with your product and trying to remove those things is something that the Ministry of tourism and those involved in ‘re-branding Serbia’ tend to forget. Good news is that this part actually doesn’t cost all that much.
(Viktor Marković, Belgraded.com)


Cheers!

WORLD IS DIVIDED ENOUGH - STOP DIVIDING EUROPE!

THIS IS SERBIA - THIS IS MY BELGRADE:


Kalemegdan fortress, Belgrade.


Graffiti in Belgrade


New Belgrade



Serbian (fat) cat ;)


One Serbian Cow on the road!


1st Ferryboat Society building



Sent Sava church, not long ago...


Sent Sava church, on Thursday night - protest against Kosovo's self-proclaimed independence

More on http://www.naslovi.net/serbia/


(ATTN: all photos are copyrighted and provided by Krstarica.com and its forum members)

*****

Cultural standards applied to insiders are not necessarily applied to outsiders, in every country on the world. And understanding own cultural differences can only help in appreciation of culture of others!

COULD IT BE, just think of it for a moment, please,
that main difference comes from different paradigms we are operating under?

Take a look on what makes the difference between East and West approach in negotiation process (and Serbia is on crossroads) regarding Time as a Dimension (quotes from XING Negotiation Management Knowledge Base)


TIME AS TACTIC:

• Countering stall-and-delay tactics

o Europe/USA: deadlines and ultimatums
o Middle East: patience

• Using the past as a standard (to resolve disputes)

o Europe/USA: tendency to put primary focus on the future
o Middle East: tendency to rely essentially on precedents and rules of (!) past actions

*****

So....could it be?

Paper-based society

Verujem da je teško naći zaposlenog čoveka koji nije povremeno ometen administrativnim procedurama: uverenja o ovome i onome, razne prigodne overe i dokumenti koje stalno treba iznova nabavljati jer ne smeju da budu stariji od šest meseci (pa nismo mi mlečni proizvodi?). Danima kolege dolaze nervozne posle rvanja sa administracijom jer vreme je odmora i upisa na fakultet, znači – krenula je trka za uverenjima, overama, potvrdama...

Moj slučaj, današnji.

Na pitanje
– A šta ako ste pogrešili i ako to nije prava adresa?

Dobila jedno uljudno
– U tom slučaju SLOBODNO se vratite ovamo!

Čekaj, čekaj....jel to mene neko z...?!!

– Aha, znaci vi predlažete da odem, pa da se vratim? A šta ćemo s tim što se VI pogrešili? Hajde proverite SADA, dok sam tu, da li je to prava adresa, i prošli put ste me slali tamo pa je bilo pogrešno?

I ona je bila uporna....

– Pa ako vas vrate, vi dođite, nema problema!

I na kraju, slag na tortu....

– Nemojte me slati tamo ako tamo neću završti posao zbog kojeg sam došla.
– To da li ćete uspeti tamo da završite posao, to vam ne garantujem.

!!!

Nije dakle htela da proveri. Nacionalna sluzba zaposljavanja je u pitanju.
A ja sam morala opet da nađem drugi način. Papirološki, indeed, a u stvari neophodan – godinama već nemam zdravstveno osiguranje. I ne idem kod lekara. Otišla jesenas zbog problema sa licem, platila pregled i sve lepo, i dobila FLAJER za Eucerin proizvode. Kozmetika dakle a ne recept za lekić, kremicu...

Čujem da sam dobro prošla, kažu mi prijateljice da se kod beogradskih dermatologa uglavnom dobija preporuka za Vischy proizvode.

Šta je ovde sa ljudskim pravima? Imamo li pravo da budemo pravovremeno i valjano OBAVEŠTENI ? Imamo li prava na ISTINITU INFORMACIJU?
Imamo li pravo da za novac koji dajemo DOBIJEMO uslugu, a ne maglu upakovanu s mašnom :-(

Kada (i vaznije je pitanje KAKO) će shvatiti da su oni (kakvi god da su, i mi kakvi god da smo!) tu ZBOG NAS. Sve te SLUŽBE postoje da bi te negde evidentirale i dale (tautološke) potvrde da si to što jesi. Lekari da bi lečili a ne reklamirali.

Stigao mi je na svu ovu muku i jedan mejl koji kaže da neki tamo klinac hoće da proda svoj bubreg za 50.000 €. Predlažu nam da pišemo o tome. Uh!
Šaljem vam svima pozdrave i molim da, ukoliko čujete da nekome treba bubreg, zaboravite klinca, moj bubreg moguće je dobiti upola jefitnije! :-)

Cheers!

ps. dodatak prepisan direktno iz mobilnog telefona (nisam bila lenja)
Kad sam isla u Fond PIO , evo sta se desilo...
Stala sam sa desne strane (ima leva i desna) gde su salteri. Ne, nikoga nisam pitala, bila sam sigurna da sam na pravom mestu.
Zasto?
Zato sto tamo lepo pise, s desne strane, OVAKO:
DESNO:
PRIJEM PRIJAVA, ODJAVA I PROMENA U TOKU OSIGURANJA (doslovce)

LEVO:
PRIJEM I ZAVODJENJE ZAHTEVA, IZDAVANJE POTVRDA, RAZNA OBAVESTENJA

Kapiram, necu nista da im dam, hocu da mi izdaju potvrdu, dakle tu sam gde pise izdavanje.

Kad ja tamo, a ono medjutim. Red, ljudi, smor. A zgrada fensi, ali dzabe i plasticno cvece i liftovi at a glance kad ja moram da cekam.

Nakon jedno 15 minuta ipak NE BUDEM LENJA nego resim da pitam da li sam na pravom mestu, kazem sta mi treba, i naravno, posalju me preko puta.
Dadadada, tamo gde pise da ja njima treba nesto da dam, a ne oni meni. (!?!)

Provela sam to vreme CUTKE, ponavljajucu mantru u sebi: necu se ni sa kim posvadjati, necu, necu....:-)
I nisam! Stvarno, nisam!
Zvonio mi je mobilni pa sam smorila nekog lika sto je u stvari samo zvao da se zahvali za konekciju sa Auto Bildom :-))

Sky is the limit

Ne plakati za prosutim viskijem, kažu (s pravom) novinari Politike.
I drugo, kad vam se već polupa viski, gledajte da imate svedoke :-)

Danas je vaistinu divan dan. Dok se malko ne izglupiramo, ni ne znamo koliko nas ljudi s kojima delimo i dan i noć (to je to, Srbija u tranziciji, niko ne gleda na štopericu nego na rezultat!) u stvari – vole.
Ja osmeh, i publika osmeh – e to je ta TAJNA veza.

Cheers!


Ps. Beogradska berza danas radi punom parom, skoro kao Dodaci Politike.

So...gde su nam granice?

Inner City Life & Inner City Pressure

Where am I theese days..my name is what?

:)

In past few days I spent lot of my spare time contemplating...even I had totaly eXlusive serie of conversation with Franklin Covey Srbija founder, and with representative line-up of Covey-s believers (7 articles, interwievs with greatest business leaders in Serbia, were published in Serbian daily newspapers Politika, during January and February )...I think that I there is one more thing to do before I move one.

And this is where life begins to be ...heh...let's say - oracled enough!
15 years ago I met some strange fellow with long blond hair, flowers and all those hippy stuff wandering around the center of that tiny town near the
Fruska Gora where I grew up.

Strange fellow was smiling and acted friendly. From time to time I saw him speaking with citizens. Seemed like random action. Seemed like he fell from sky, or from Holland, or...wherever people are blond and funny looking!

But, those were the days everything was possible - whole country suffered from economic embargo from EU and the rest of world. Like some Cuban people today, we were cheery and tended to be happy, even we had less money than ever!
Never the less, fellow suddnenly came up in front of me and gave me kind of script.
It was ordinary peace of paper, but with neat handwritting, like girls, not boys do!

An ancient zen-rule was written down:
Mankind often act like a classter of bees. Stand still, and they won't bite you.

Fellow actually came from Novi Sad, it was obvious when he spoke.
He just asked for my name, and in the next moment he was gone with the wind!

I was 14 then. And now I realise full meaning of stand-still-rule.
It is more or less a habit we practice here, in journalism: while adrenalin rush is on, and while everyone tends to lose their minds, the best attidude is to find peace inside ourself, inside your unique being.
We all have that quiet place of piece and grattitude within. Keeping inner circle of faith and stillnes that never goes by is the most important habit for me!
Because this is a tough times, transition happens in all spheres of humans spirit, in economy, aims, minds, ethics, polithics, arts, society, media...metamorphosis.

So I practice this new vogue: stillnes in time. Stillnes comes from satisfaction within ourselves, stillnes which is involved with strong beliefs, and the sweetest one - stillnes wired around every-day-web-time...well, web is my sanctuary; although I dont have a silicon soul or anything integrated with my brain processes physically)

So, I am standing still.


Just like in hymn of ours previous state named Socialistic Federal Republic of Yugoslavia (SFRJ) - we are standing still like a (guess what?) - grand canyons :)

(See how it goes in Serbian: mi stoji-mo po-stoja-no ka-no kliiii-suuu-riiii-ne! Senseless, but in English ...LOL )